E-commerce drivers in Nigeria

In the West, whether we admit it or not, online porn drove the development of e-commerce as much as any other sector (banks, travel, supermarkets). The porn industry in the States is a much bigger market than Hollywood, so it shouldnt come as a surprise that demand for online porn created demand-side pressure.

The question is, what will drive the development of e-commerce in Nigeria (once infrastructural issues such as payment systems and legal framework are taken care of - which they are not at the moment).

My thought is that religion will take the place of porn in a country like Nigeria. The most advanced online sector are the evangelical churches. Megachurches such as Redeemed, Ministry of Fire, TREM, TB Joshua and Christ Embassy all have well designed and developed sites. Following the fee-based and wholly monetised Bible-belt model in the States, its all about selling content.

By the way, I've just discovered a site which exposes a few of the fakest of pastors, including some of the big Nigerian fraudsters and the Americans they love to ape.